There are songs about it (think “One” by U2), there are stores named after it (think Pier 1 Imports), and every sports team on the planet says it is number one after an exciting victory. It’s good to be number one.

Now think about “two.” There are few songs about number two, fewer stores, and I don’t believe any team marches around proudly cheering, “We are number two!”

We all know intuitively that being number one means you are the best.

There are songs about it (think “One” by U2), there are stores named after it (think Pier 1 Imports), and every sports team on the planet says it is number one after an exciting victory. It’s good to be number one.

Now think about “two.” There are few songs about number two, fewer stores, and I don’t believe any team marches around proudly cheering, “We are number two!”

We all know intuitively that being number one means you are the best.